Search Marketing Specialist
Organic Search Engine Ranking
As a SEM specialist my job is also to make you achieve better Organic Search Engine Rankings. This service includes:
Page Optimization and site structure optimization
I make an analysis of the site pages and structure and I make an
optimization of them. If the site is under construction I work side by
side with the developer to make it SEO wise. The page optimization and
site structure optimization will be done following the
search
engine marketing strategy.
Link building
The link building is the most important part and also the longest part
of the job. I always follow a link building strategy like developing new
resources for link baiting and so on following the
search
engine marketing strategy.
Ranking report every month
With different software's I create a ranking report every month to
monitor the situation and see if the work is bringing the results
wanted. The report will be sent to the customer every month.
Web Log Analysis
Where do the user come from? Which search keyword did they use and where
did they land? Where did they exit your site and why? Did the customer convert
or not? Why not? This is what I try to answer with the web log Analysis.
With this type of data we can know where to improve.
